The Knowledge — July

Wowsers! What a week…and it’s FriYaY - loads to tell you about all our “British Flowers Week Specials” we have loads of goodies for you! > Chrysal Dosing Unit Discount > 10% off Chrysal CVBN for longer lasting Summer flowers > Free Box of Dried Flowers for the first 25 customers to redeem* (*Terms and Conditions Apply) > Free Samples and Chrysal Care and Conditioning leaflets in your box > Free Sample Flowerap gift bag for you to try > Paper studio British Flowers Week products > Box offer mixed varieties of peonies > Box offer straight Peonies > NEW...

An inside look at what goes on within supermarket flower departments.   Year-round consistency is critical When designing floral products for supermarkets, every bouquet within a particular price point must appear consistent in value for money, throughout the year. This means that every stem has to be researched carefully. If thousands of bouquets are dependent on a specific kind of Germini, we need to make sure that enough will be grown, which in turn means the grower has to schedule it into their programme for the following year. This involves lots of calendars and Excel spreadsheets! Each bouquet design will...